Scott Adler

Scott Adler is VP, Editorial at BabyCenter, the world's number-one website for moms and moms-to-be. He specializes in content strategy and development, combining service journalism, social media, and other on- and off-line media into rich experiences that satisfy both the site's global 44 million users per month and advertisers alike. He’s also responsible for BabyCenter's social and community experiences, including the BabyCenter Blog and making sure its 2.5 million-plus monthly readership stays delighted and informed.

After hours, he drives his kids, Stella and Theo, nuts by singing the wrong lyrics to most songs. He makes up for it in telling them stories, which even as they nudge into the tween years, they still seem to enjoy.

In his spare time, he is working on perfecting the art form of the unfinished novel, is considering writing again as The Dadler, and plots ways to get the entire family to go backpacking. If he has a vice, it's an addiction to stupid, physically heavy collections like typewriters and record albums (okay, the LPs are not stupid).