Scott Cathcart

Entrepreneur and Triathlete in San Francisco, California

Scott Cathcart

Entrepreneur and Triathlete in San Francisco, California

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Visionary entrepreneur and strategic marketing pioneer Scott Cathcart is the Founder and CEO of Cathcart Strategic Advisers. Based in San Francisco, Scott Cathcart is an investor, management consultant and senior adviser to startups and emerging growth companies for consumer products, technology, and entertainment clients. He is an entrepreneur and multi-national business leader with global strategy, restructuring, corporate finance, capital raising, advertising, marketing, sales, business development, technology and new product launch experience spanning 20+ years. For Ubisoft, one of three leading videogame publishers globally, Scott Cathcart architected the videogame launch process across 14 marketing disciplines for North, Central and South America, and advised on the restructuring of Ubisoft’s internal advertising agency.

Prior to founding Cathcart Strategic Advisers, Scott Cathcart cultivated his expertise in new product development as an advertising agency executive with legendary firms Ogilvy & Mather, BBDO, and J. Walter Thompson. While serving his client The Gillette Company, Scott Cathcart was instrumental in positioning and marketing the Gillette SensorExcel and the Gillette Mach3 for the international razor manufacturer. Scott Cathcart’s brand-building and business-building efforts for Gillette encompassed critical markets throughout the United States, Canada, and Europe and involved the production of advertising in more than 20 languages and dialects. Scott Cathcart also leveraged his innovative multinational marketing skills for major international packaged goods clients like Nestle and Kimberly-Clark Corporation.

Before entering the advertising industry, Scott Cathcart studied marketing and communications at the University of Virginia, where he graduated with a Bachelor of Arts degree.

Outside of his professional endeavors, Scott Cathcart is a sports enthusiast, staying physically active by regularly participating in triathlons, marathons, and cycling races. Since 1997, ScottCathcart has competed in every Escape from Alcatraz triathlon put on by IMG Worldwide, the world's premier and most diversified sports, entertainment, and media company.

  • Work
    • Cathcart Strategic Advisers
  • Education
    • University of Virginia