Scott Cathcart

Entrepreneur and Triathlete in San Francisco, California

Scott Cathcart

Entrepreneur and Triathlete in San Francisco, California

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Visionary entrepreneur and strategic marketing pioneer, Scott Cathcart is the Founder and CEO of Cathcart Strategic Advisers. Based in San Francisco, California Scott Cathcart is an investor, management consultant and senior adviser to startups and emerging growth companies for consumer products, technology, and entertainment clients.

In 2003, Scott Cathcart founded Cathcart Strategic Solutions, for which he's served as CEO since its inception. At Cathcart Strategic Advisers, Scott operates the entrepreneurial venture incubator and operational leader with a focus on scaling startups and emerging growth companies at the intersection f cannabis, technology, entertainment, lifestyle, and branded consumer products. He also co-founded Pure Jamaican in 2018, which finances the not only the production but the research and design of pharmaceutical-grade cannabinoids in Jamaica at scale.

Prior to founding Cathcart Strategic Advisers, Scott Cathcart cultivated his expertise in new product development as an advertising agency executive with legendary firms Ogilvy & Mather, BBDO, and J. Walter Thompson. While serving his client The Gillette Company, Scott Cathcart was instrumental in positioning and marketing the Gillette SensorExcel and the Gillette Mach3 for the international razor manufacturer. Scott Cathcart’s brand-building and business-building efforts for Gillette encompassed critical markets throughout the United States, Canada, and Europe and involved the production of advertising in more than 20 languages and dialects. Scott Cathcart also leveraged his innovative multinational marketing skills for major international packaged goods clients like Nestle and Kimberly-Clark Corporation.

Before entering the advertising industry, Scott Cathcart studied marketing and communications at the University of Virginia, where he graduated in 1989 with his Bachelor of Arts degree in communications

Outside of his professional endeavors, Scott Cathcart is a sports enthusiast, staying physically active by regularly participating in triathlons, marathons, and cycling races. Since 1997, Scott Cathcart has competed in every Escape from Alcatraz triathlon put on by IMG Worldwide, the world's premier and most diversified sports, entertainment, and media company.

As of 2019, Scott has competed in 23 consecutive yearly Escape From Alcatraz Triathlons. Learn more by visiting his website!

  • Work
    • Cathcart Strategic Advisers
  • Education
    • University of Virginia