Scott Kritz is the former Editor-in-Chief & Acting Publisher of the American edition of FHM (FHMonline.com). Prior to joining Liquor.com in 2009, he consulted and advised large consumer-facing start-ups on marketing, sales, branding and content strategies; among his successes, Kritz built a unique performance marketing program for BleacherReport.com that helped the startup become the world’s 4th largest sports website with over 20 million monthly readers. Scott is also a former executive of Sony Pictures Entertainment, where he ran show programming for the Hollywood studio’s award-winning digital television network, Crackle.com. He graduated with honors from New York City’s Fordham University with a B.S. in computer and information science, and minors in journalism and graphic design.