Scott Orton

Digital Marketing professional with 20+ years of experience and proven track record of building digital marketing teams that deliver results for both B2B and B2C organizations. My background includes comprehensive experience in the development, management and optimization of eCommerce platforms, online advertising, search marketing, email marketing and online analytics. In depth experience in building and leading large marketing teams with an expertise in aligning and cascading key strategies that drive growth. Category experience in financial services, personal and commercial insurance, healthcare and CPG.

Specialties:Digital Marketing, Multi-Channel Marketing, Search Engine Marketing, Search Engine Optimization, Social Networking and Social Media, Web Site Development, Email Marketing, Brand Marketing, Direct Marketing, Advertising Measurement and Analysis