Scott Robinson II is the digital communications officer at the W.K. Kellogg Foundation in Battle Creek, Michigan.

In this role, he manages the foundation's digital ecosystem, partnering across the organization and with leadership to identify, develop and execute digital marketing and communications strategies via the foundation’s website, intranet, microsites, email campaigns, mobile and social media channels.

Robinson has strong entrepreneurial, professional and technical skills which include digital strategy, web design and development, paid social advertising, SEO/SEM, email marketing, user experience design, content management system selection/implementation and digital project management. He has demonstrated the ability to identify and implement innovative digital marketing techniques, successfully manage external consultants and vendors and effectively interact with persons from diverse cultural, social and ethnic backgrounds.

As owner of DMP Productions LLC, Robinson has provided strategic digital services and publishing solutions for a diverse array of clients for over 18 years. From 1999 to 2006, DMP Productions developed various promotional strategies, campaigns and events supporting the marketing and launch efforts of multiple music artists for EMI Music, Virgin and Capital Records.

In 2005, the company launched a lifestyle and entertainment publication, DMP ACCESS College Magazine, which offered college students an opportunity to gain experience in the fields of journalism, photography, communications and advertising, helping to provide hands-on opportunities to make them more competitive in the job market.

In 2007, DMP Productions began producing award show websites for the Carolina Music Awards and Georgia Music Awards, providing a streamlined online experience for fans, musicians and the award show organizers. Additionally, Robinson has created digital solutions for Michigan native and Los Angeles chef and TV personality, Chef DAS, who was previously the personal chef for music mogul Sean “P. Diddy” Combs. Chef DAS also founded the culinary arts program at Beverly Hills High School and starred on various Food Network shows.

In addition to growing his family, Robinson spends his spare time hard at work researching, planning and developing an array of digital solutions for youth, high school and collegiate athletic programs, which he hopes to launch soon.