Scott has worked in advertising for 15 years and with mobile for the past 10. He began his career in broadcast media then worked through digital before concentrating on mobile. He has owned a small agency and was Creative Director at a digital media network before founding Ogilvy Group's mobile division. Scott was also founder of the Ogilvy Digital Innovation Lab and leads its progress in mobile and tablet innovations. In his spare time Scott consults for global investment banks and holds non-executive director positions with innovation businesses.

Journalists describe him as: “One of the few people who know as much about the potential of mobile marketing, he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications.“

Scott has directed, created, produced or implemented hundreds of campaigns for global brands and won over 30 major awards including multiple Cannes Lions, D&AD, DMA, Creative Circle, London International, FWA, One Show, IAB, MMA, BIMA and NMA.

Follow Scott’s daily market updates on Twitter @scottseaborn and have a look around http://www.scottseabornmobile.blogspot.com for examples of his work.