Scotty Rill
VP eCommerce | VP Digital & E-Commerce | VP Digital | Growth Leader for Beauty, Personal Care & Global Consumer Brands | DTC, Amazon & Omnichannel
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I’m a Los Angeles–based VP of eCommerce (VP E-Commerce / VP eCommerce / VP Digital / Vice President, eCommerce / Vice President E-Commerce / VP Growth & eCommerce) who builds, grows, and scales beauty, personal care, and consumer brands.
I lead Digital and eCommerce teams and organizations across DTC, Amazon, retailer.com & marketplaces, delivering substantial revenue, profit, and brand equity growth as a respected team leader with profit-focused P&L ownership.
Results Highlights:
DTC:
• $500K → $39M in 5 years
• $0 → $20M in 3 years
• $14M → $31M in 2 years
Amazon:
• $3M → $20M in 4 years
• $11M → $23M in 2 years
• $0 → $6M in 1 year
Successful Exits:
• 1 IPO
• 2 Acquisitions
I’m passionate about connecting brand storytelling with performance marketing, creative direction, lifecycle marketing, and analytics to drive measurable results. My expertise includes Shopify Plus, Amazon (1P & 3P), acquisition, retention, loyalty, subscriptions, and the holistic customer journey.
Feel free to reach out!
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Skills & Experience:
Digital Marketing & eCommerce • E-Commerce • DTC / D2C • Amazon • eRetail • GTM Strategy • Marketing Strategy & Planning • Team Leadership • Team Building, Mentoring & Coaching • P&L and Budget Ownership & Management • Agency, Vendor & Tech Partner Management • Omnichannel Digital Marketing • Customer Acquisition • Customer Retention • LTV:CAC Management • Holistic Customer Journey & Lifecycle Marketing Strategy • Segmentation, Customer Cohort Nurturing & Personalization • Paid & Performance Marketing Channels • Earned Media Marketing Channels • Owned & Operated Marketing Channels • Paid Search (Google, MSN/Bing) • Paid Social (Meta, Instagram, TikTok) • SEO / GEO • Display & Programmatic • Social Commerce (Meta Shop, TikTok Shop) • Influencer & Creator Marketing (Instagram, TikTok) • Email Marketing & SMS • Affiliate Marketing • Subscriptions • Performance TV Advertising • Podcast Advertising • Brand Strategy • Storytelling • Creative Strategy • UI, UX & CRO • Landing Page Testing • A/B Testing • Attribution, CDPs & Analytics • Metrics, KPIs, ROAS & ROI • Net Profit, Net Contribution, EBITDA
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Tech Stack Experience:
Shopify Plus • Klaviyo • Yotpo • Recharge • Rebuy • Motion • Canva AI • Shoplift • Zipify Pages • Shogun • Optimizely • Black Crow AI • Boost AI Search & Filter • Firework • Vitals • Lucky Orange • Hotjar • Loox • Klarna • Instagram Shop • TikTok Shop • ShareASale/AWIN • Commission Junction • Gorgias • Zendesk • Kim AI Customer Support • Notion • Asana • JIRA • Zigpoll • Triple Whale • Snowflake • Looker • Adobe Analytics • Google Analytics • Power BI • Amazon Vendor Central • Amazon Seller Central • Amazon Marketing Cloud • Helium 10 • Levanta • CEDCommerce • Mirakl • More
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