STEPHEN GATES

creative director and Designer in New York

STEPHEN GATES

creative director and Designer in New York

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I am currently the Head of Design at Citi where I lead multiple U.S. based design studios of cross-discipline teams that create global concepts, designs and innovative omnichannel experiences in digital, social, mobile, advertising, branding and bank branch design. I helped to lead the creation of the Citi Design Principles and Design Ethos which govern all global design work as well as helping to create a unique version of Design Thinking with agile methods that was co-created with IDEO.

I previously worked as VP Global Brand Design at Starwood Hotels where I led digital design, content and film & video teams for all 10 of Starwood’s brands as well as leading design across all media for the Starwood Preferred Guest loyalty program. Notable innovation included Aloft in SecondLife, the state aware design of the SPG OS apps (named one of the World Top 100 apps), SPG Mobile Check-in and SPG Keyless Entry for iPhone and Apple Watch. Apple featured this work in 8 keynotes, 4 TV commercials, on Apple.com, in Apple Store, in the Human Interface Guidelines and more.

Before Starwood I worked as the Digital Creative Director at Temerlin McClain ( part of McCann Worldgroup ) where I led work rebuilding the American Airlines brand after the attacks of September 11th as well as creating integrated global advertising for Subaru, Nationwide Insurance, Verizon, Cathay Pacific, ExxonMobil and more.

My clients have included American Airlines, W Hotels, Disney, Westin Hotels, HBO, Acura, Nationwide Insurance, Old Navy, Verizon, St. Regis Hotels, Subaru, Sheraton Hotels and many others. My work has been recognized with over 150 major design awards including Canne Cyber Lions, Webby Awards, Web Awards and others. It has also been featured by over 300 international press outlets and my app designs have been named one of the World’s 100 Greatest Apps by Business Insider.

I have extensive experience working on as a pre-release partner with Apple, Google, Microsoft, IBM and Adobe for Apple Watch, iOS, Windows 8, Adobe Creative Suite, Chef Watson and Google Glass. Apple has featured my work in 8 keynotes, 4 commercials, in Apple Stores, Apple.com, the iTunes App Store and their Human Interface Guidelines.

  • Work
    • Starwood Hotels & Resorts
  • Education
    • Syracuse University