Sean Cunningham

Sean Cunningham is a connoisseur of simplicity: he enjoys long runs around Seattle's Lake Union, spending time with his family and perfecting his low-and-slow barbecue technique. But it's his application of simplicity in the world of business and technical strategy that sets him apart from other business leaders. Most would proudly boast of intricate solutions to complex business problems. Cunningham is different: he sees value in creating simplicity in the presence of mounting complexity. This approach has helped him establish himself and Logic20/20, the Seattle-based consulting firm he helms, as high-value strategic partners to companies requiring solutions that meet objectives ranging from IT infrastructure to product development to operations strategy.

"In the consulting industry, there's a tendency to over-complicate solutions. Companies face multi-dimensional challenges that are frequently met with equally-complicated solutions," explains Cunningham. "We believe that the best solutions, with the highest probability of driving value, are the simplest; they're the easiest to explain and build support for, and they are certainly the easiest to implement. Where Logic20/20 excels is in finding simplicity; creating it, in complex business and technical scenarios."

Away from Logic20/20's Seattle office, Cunningham focuses energy on helping business leaders with another aspect of corporate life that generates complication: human dynamics. He serves on the executive faculty of Pathwise Management, a leadership development program that helps business leaders use concepts from psychology to develop high performing teams and achieve personal and professional success. "Pathwise establishes a community of like-minded professionals that want to explore the role personality and motivation play in professional life," Sean explains. "Seeing a leader apply the Pathwise curriculum to overcome interpersonal challenges is a powerful experience."

What drives his enthusiasm for helping companies and people succeed is Sean's ability to identify and nurture potential and the satisfaction he experiences when witnessing the profound impact achieved through a disciplined focus on keeping things simple. "Sometimes meeting complexity with simplicity, whether in human interactions or in business strategy, looks like magic. It's not, b