SEÁN DEANE

If you want customer conversion, you need power of persuasion. How do you get it? By speaking to the right people, engaging in the right conversations, and by saying the right things.

Being available, accessible and approachable keeps you in the loop and top of mind. Being relevant reinforces your credibility, demonstrates your experience and builds your reputation.

This is how the people who matter most get to know you and come to like you, which leads to trust and gives rise to influence. But there’s a fine art to the science – eloquence.

Over the last 15 years Seán Deane has worked as a writer, editor and creative director across the news, publishing and advertising industries. He's now based at digital agency Aqua in Joburg.