For years, I traveled the world with my journalist parents, hitchhiking from Cape Town to Cairo, San Diego to the tip of South America, and then Island-hopping across the Pacific … all before finishing school. Experiencing many different cultures increased my awareness of cultural and social interactivity.

After school I launched my own ‘startup' event company called Dance Delirium which became known worldwide as part of Sydney’s cultural dance scene, sometimes having more than 5000 people attending an event at a time.. and I was still only 21 years old.

Since then I have designed owned and promoted some of Sydney's most celebrated restaurants and bars.

I have been employed as brand marketing manager and developed influencer campaign strategies for established international brands such as Ben Sherman and Reebok as well as producing and promoting launch events for brands such as Absolut and Lexus.

Previously Co Owning a digital brand marketing agency with BMW Sydney as the main client as well as managing a team of social media managers for brand communications agencies such as Atlas Agency who develop large scale integrated websites and ad campaigns.

Currently, I am a Brand Experience Executive for an Investment bank called AMP Capital who manage Marrickville Metro. My role here is about developing rich and engaging digital marketing content with and Inner West Sydney tone of voice that resonates with the with local customers.

This also includes developing and managing events to help encourage foot traffic and dwell time.