In a marketplace of endless advertising, disappearing trust and myriad choice; we all know that brand/consumer relationships have been badly affected.

I’ve conducted consumer insights/trend research for over a decade in Europe, Asia, America, the Middle East, Africa and Russia; for a range of brands and agencies.

Experience has taught me that having a clear understanding of what people really want in these disruptive times; combined with a deep knowledge of contemporary and emerging trends is more vital than ever. In many cases, refocusing brand activity around an authentic purpose-led vision is the way forward.

Case histories inc work in the food, motor, fashion, retail, drinks, charity, finance, entertainment, IT and beauty sectors. (My insights are often gained by interviews with sector experts, entrepreneurs, journalists and via ethnographic research).

I therefore specialise in conducting research & giving speeches in three key areas:

• Brands playing a more meaningful and progressive role in society.
• Using catalytic insights to help tell powerful brand stories.
• Trend research re: concept & product development.

[email protected] /+44 (0) 772 045 0163 /www.brandpositive.org