Sebastian Löfvall

When you say "-A new website", I think "Is your target audience even on the web?". Or I think "Gamification and social charing ..." when you say "I need a new printed product catalog". But when you say "meeting in the big conference room", I only think of food, drink and biscuits.

We think so differently but often the goal is the same. After we vented our questions to one another, we find that what sounded so different at first was still the same goal picture. And with our different focus, we find new ways to achieve results and a successful project.

When I get into a project it is as a Design Strategist and UX Designer. Sometimes even Creative Director. And almost always we start by taking one or more steps back to see the real need. Only then do we know what tools we will use to achieve the goal.

To get ideas and control the focus of the working group, I work with tools; Research, Strategy, Concepts and Design, Workshops, Content Marketing, UX and UI, packaging etc.
Straight through simple and straightforward processes.

The outcome could be, for example, a website, a mobile app, a campaign outside the city, a new product, another target group or platform, perhaps a new method or strategy. My part in this is to control, direct and supervise. To control the design process from start to finish for a good result.