COO AFFIPERF (HAVAS Global Trading Desk)

15 years experience in the digital advertising industry :
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+ current occupation : COO AFFIPERF GLOBAL (4 years) ==>
1st employee of the company. Started the company and grew it :
from 0 to 18 offices ww
from 0 to 100+ employees
from 0 to 100+ M$ business
from 0 to 10 000 campaigns traded (display, video, mobile)

+ (08/09) 2 years at a performance media agency ==> display buying director for Europe (France, Uk and Germany) with the biggest sales house/sales rep and portals in Europe.
Buying through rightmedia (RMX) adexchange since 2008.

+ (05/08) 2 years 1/2 at MIVA (ex Espotting) ==> negociating partnership contract, identify opportunities of partnerships, sign and optimize new deals (argusauto, cdiscount, vivastreet...)

+ (99/05) 5 years 1/2 at a French sales house (numeriland, 1st competitor of Hi media and bought by Hi-media in 2005) ==> Sales to agencies (mainly Carat / ISobar) + trafficking (first 2 years)

Spécialités : + develop a company from scratch (international)
+ develop a sustainable business
+ manage team
+ purchase ad inventory / data in real time
+ optimise campaign in real time
+ develop a network of sites,
+ sell ad inventory to agencies or advertisers,
+ understand the target and propose the best solutions to achieve the advertiser's goal,
+ negotiate win win partnership contracts,

http://www.adexchange-france.com