I am a researcher and strategist interested in identification systems, digital media and understanding the everyday use of digital technology. I am a research director at Caribou Digital, and a visiting fellow at the London School of Economics and Cornell Tech, NYC.

I gained my PhD at the LSE on the relationship between social media and identity. This involved a year of ethnographic research on the interaction of religious identity and Facebook use in Pakistan.

Prior to Caribou Digital, I worked in strategic communications and development advising governments, donors, multilateral organisations such as the World Bank and United Nations as well as national and international NGOs. I co-founded iMedia Associates, a media and communications company and Ekatay, a software company providing services to the international development sector.

I have a background in community development and mediation, conflict resolution, communications and research and run workshops on these for a wide range of clients.

Originally from the Cotswolds in the UK, I have worked across South Asia, Africa and the Middle East, and lived in Nepal, Pakistan and New York. I am currently based in Amman, Jordan.