Senior Leads

Senior Leads was started in 2003 before the Internet was very developed. We started Senior Leads based on the findings of a survey that we did. We email the survey to a few hundred thousand advisors and agents and receive 33,000 responses. Our question was,” what is your most challenging business problem?” The number one problem was gaining new clients. We therefore focused on solving that problem for advisors and agents.

Because not many people were using the Internet on a very active basis, Senior Leads was started as a lead service that used print magazines to reach consumers. We ran ads in national magazines offering the various retirement financial booklets.