Founder and Managing Director at FTA Global, Senthil leads the company’s vision across Search Engineering, AI Visibility, Enterprise SEO, and modern search strategy.
A key part of his current work is building and formalising Search Engineering as a distinct marketing discipline, with FTA Global moving towards trademarking the term for the AI era.
He helps enterprise brands strengthen visibility across search engines, AI assistants, answer engines, and modern discovery journeys, turning organic growth into measurable demand and business impact.