Online Marketing

Perth, Western Australia, Australia

Given the pervasiveness of the internet, it only follows that search engine optimization is a topic of vital importance to all businesses. Though the process may seem complex and intricate, this article is meant to provide you with helpful tips and hints to guide you through the process of optimising your business' search engine results.

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When setting up your site for SEO in English, make use of synonyms for your target keyword. Search engines in English are generally smart enough to recognise synonyms and will place more weight on your page if you have more instances of the keyword, while you avoid the detracting effect of keyword stuffing.

Make sure to have a relevant title and meta description on each page of your site. Without a unique page title, it is very difficult to rank highly in the listings. The meta tag isn't required for high search rankings; however, it does usually show below your listing in the results so it is useful for encouraging click through.

In order to know if your efforts to optimize your site's appearance in web search results, it is important to monitor your page rank, which can be done with the Google toolbar. It is also important to monitor what keywords your visitors are entering in their search to find your site.

Search engines work very quickly, but they do not like to dig deep down into your directory. So make sure that you are not burying files in your directory. For example: You may have a page located at This is a long, long path. Instead, create a more streamlined directory: shop-listings/014.html.

If your site has a defined set of categories, optimize the URLs on your site to contain the keywords associated with the categories. Say you have two categories, cats and dogs. Google likes it better if the URLs for such a site are mysit