About Me

I turn ad spend into revenue through data-driven performance marketing campaigns.

With over 13 years of experience in digital marketing, I specialize in crafting high-impact, ROI-focused campaigns across Meta, Google, LinkedIn, TikTok, Snapchat, and StackAdapt. My journey spans agency and client-side roles, where I've managed millions in advertising budgets for financial institutions, health tech brands, and e-commerce companies.

Currently based in Perth, Western Australia, I help brands cut through the noise and connect with their audiences in meaningful ways. My approach combines strategic thinking with tactical execution—always focused on what matters most: measurable results.

What I Do

Performance Marketing Strategy | Building campaigns that deliver measurable ROI across multiple platforms

Paid Media Management | Managing substantial ad budgets with precision targeting and continuous optimization

Conversion Optimization | Using data and testing to improve campaign performance and drive better results

Analytics & Reporting | Turning complex data into actionable insights that inform strategic decisions

Experience Snapshot

• 13+ years in digital marketing
• Millions managed in advertising spend
• 50+ brands helped across multiple industries
• Multi-platform expertise across 6+ advertising platforms