stefan sal

Simply described, an SEO audit is a review of your website. You look for a variety of problems that could be keeping your website from ranking high enough in search engine results pages, or SERPs.

Why Do You Need Free Website SEO Analysis ?

Your “Googleability” is determined by your ranking.

When there are hurdles in the way, such as a lack of internal and external links, thin/duplicated content, and keyword optimization, your “Googleability” can suffer significantly. For example, the first Google search result (behind the advertising) has a click-through rate of around 28.5 percent. The click-through rate drops significantly from there, with the second slot averaging 15.6 percent and the third averaging 11 percent. The click-through rate decreases to a pitiful 2.5 percent once you reach the bottom of the page, which is often the 10th search result.

In order to conduct an SEO audit, there are five steps that must be followed.

While a professional digital marketing consulting firm may assist you in performing a comprehensive SEO audit of your website, there are some steps you can take on your own if you want to do it yourself.

Are you unsure where to begin? When conducting your own SEO audit of your website, follow these five steps:

1. Conduct a site crawl

A site crawl is a procedure in which a "site crawler" collects data from your entire website by following links and digging deeper into it. This information tells search engines what your site is about and whether or not it will be useful to users.

A site crawl on your own website will help you uncover any potential difficulties you may have overlooked when publishing your pages, such as setting them to "noindex," which prevents search engines from crawling and indexing them. Broken links and page errors that may be creating problems can also be identified using this method.

2. Verify That Your Website Is Indexed

After you've taken the time to crawl your site, you should check to see if it's indexed. It's as easy as going to Google and typing "site:yourwebsite" into the search bar, then pressing enter. The amount of shared search results indicates how many of your pages Google has indexed.

However, if you want a more in-depth look, click over to Google Search Console. You'll want to double-check your number of indexed pages against the pages discovered during your site crawl, as this will assist you uncover any missing pages that are causing you problems.