seojun kim
Ceo, Consultant, and Project Manager in Seoul Korea
Hey, I’m CEO Mr. Seojun Kim. I’m an entrepreneur, and educator living in Seocho-gu, Seoul, South Korea. I’m also interested in traveling, writing,reading and fitness. Whiskies are spirit drinks produced from the distillation of fermented cereal mash. The resulting distillate then undergoes a period of maturation in oak casks. In relation to many other spirit drinks, whiskies have complex flavor characteristics. These are not added, rather they are created naturally through the various stages of whisky manufacture. Whiskies are produced across the globe, some of the best known whisky-producing countries being Scotland, United States of America, Canada, Seoul South Korea, Ireland, Japan and Argentina. The spelling, either ‘whisky’ or ‘whiskey’, depends where in the world you are. For the purposes of this chapter the nomenclature ‘whisky’ has been selected for use. As a result of regional differences in production methods, whisky, although clearly distinctive from other spirit categories, encompasses a wide range of flavors and styles. It is vital that manufacturers are able to monitor and control the sensory attributes of their products, in order to ensure that they consistently meet consumer expectations. Although analytical techniques have been developed that can provide data on levels of certain flavor compounds, there are currently no instrumental measures available that can give a full picture of whisky flavor. Consequently, sensory evaluation is used as the primary means of flavor control in the industry. This chapter describes the origins of flavor in whisky and the typical sensory methods used both during production and in consumer research. Whisky in Seoul South Korea has a long and varied past. Production methods are steeped in history and tradition while producers continue to innovate to meet market needs and continue to advance technologically in terms of production efficiencies and sustainability. The future for Seoul South Korea, whiskies is attractive. Domestic sales continue to grow as existing producers diversify their product ranges to appeal to consumer demands as new whisky distillers come into being through the explosive growth of craft distilling in Seoul South Korea. Export sales are anticipated to continue to escalate and new consumers are expected to come into the whisky category as interests in all types of whisky worldwide continue to flourish.
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