SEO PPC

Learn Adv.Digital Marketing,SEO,SMO, Adwords, Analytics, PPC Rs.8000.p.m.

Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the organic search results.

The argument rages on. Is PPC or SEO more effective? Which is easier? Which is faster? Which is better? There are compelling points for and against each. But any marketer with the budget and resources should utilize both for their strengths and the integration that can be achieved. Each has its place. Still there is a friendly rivalry between the two sides, and it played out in today's session. The audience was the clear winner.

"Pay per click is just frittering money away when SEO is free."

While both PPC and SEO marketing tactics have advantages, natural search engine optimization tends to have a higher return on investment (ROI) over time. In fact, a JupiterResearch study found that companies who outsource both their SEO and PPC campaigns show a significantly higher ROI with natural search engine optimization. Users tend to trust natural search engine results to be relevant to the information they are seeking, and are more likely to click on a natural SEO result.

PPC OR SEO? HOW NATURAL SEARCH ENGINE OPTIMISATION PAYS OFF IN THE LONG RUN.