Born a twin in Paris to a prominent figure of diplomatic circles with the ancestry rooted in the Imperial Russia and a Russian aristocratic émigré, Seraphina was separated from her mother and half-twin brother and raised in the USSR under a changed identity.

Educated in Russia and Finland, Seraphina holds degrees in English Language and Literature (BA) and Hospitality Management (BSc).

Seraphina's diverse international career has spanned luxury sectors and publishing across London, Moscow, Helsinki, and Geneva. Notably, she has served as a Marketing Director (2003-2005), Publisher (2006-2011), and Editor in Chief (2005-2006), and founded in 2006 the digital magazine Avantoure - one of the first digital-only lifestyle magazines.

As an author, Seraphina has channelled her hidden family history through fiction and investigative non-fiction. Her novels—including A Tricky Game(2012) and the romantic mystery trilogy Puzzled, The Unknowns, and The Orient Express Mystery (2014-2015)—unknowingly drew upon subconscious knowledge of her father and half-twin brother. Her recent work includes literary and historical detective investigations: a series decoding Daphne du Maurier's Rebecca and Romanovs Traces, which challenges the official narrative of the Romanov disappearance.

Seraphina's unique perspective—shaped by her background of secrets, divided identities, and inherited strategic thinking—informs her work as an investigative storyteller and researcher of historical mysteries. She has transformed her father's "professional DNA" of psychological insight and strategic thinking into a distinctive toolkit combining emotional intelligence, detective skills, and symbolic analysis.

Since 2020 Seraphina has been a Co-Partner at Be Customer Smart (www.becustomersmart.com), a leading AI Customer Solutions company focused on AI strategies, assessments, data analytics, and AI implementation plans. In December 2025, Seraphina ventured out with her own AI driven business idea which formed the basis for SMA Crown Confidential (www.smacrownconfidential.com) - a company that specialises in creating and training Bespoke AI Confidantes and Executive Assistants tailored for Executives and High-Net-Worth Individuals (HNWIs).

Core Competencies

Strategic & Analytical:
• Complex problem-solving across cultural and organizational boundaries
• Psychological insight and pattern recognition
• Detective-level research and investigation skills

Creative & Communication:
• Exceptional written and verbal communication at all levels
• Cross-cultural storytelling and narrative development
• Brand development and editorial vision

Leadership & Management:
• Team building and management across international contexts
• Strategic partnership development
• Project production from concept to execution