What’s up? I’m Serge Durand better known as Hollywood Serge. I’m a veteran music industry executive. I’ve been in the music business for 18 years. I’ve worked as an A&R at different record companies such as So So Def, Atlantic Records, and Empire. I was part of the relaunch of Priority Records and then was promoted to Vice President of A&R at CAROLINE which is now Virgin Music. I launched Digital Thumbprint Agency in 2021 which is a digital marketing and consulting agency where I consult independent artists and record labels.