Sergey Leshchuk
Toronto, Ontario
After two stints at Carleton University and Humber College, I finally discovered my passions. I am passionate about digital communications and excited to see where it goes from here on out. What makes me excited is that digital is reinventing the way we communicate, whether it's through introduction of new ideas or through potential to revamp old ones (like McDonalds "ask us anything" campaign). Digital is teeming with possibilities and we're just starting to figure out. Analytics are as important as ever.
My second passion is public affairs and government relations. I believe in clear communications and don't believe in spin. Spin is for bad communicators. I believe in delivering the right message, to the right people, at the right time. It's about telling the truth.
Right now, I am looking for a place where both these passions intersect.