Serko Artinian
Principal Product Manager in Brooklyn, NY
Principal Product Manager with seven-figure P&L influence across mobile, CTV, and in-car, driving commercial outcomes with Apple, Amazon, Google, and Samsung at the platform level. I build digital products where ecosystem complexity, monetization, and UX intersect, leading teams of 30+ across product, engineering, design, and business development.
Marquee outcomes:
• Tripled B2B Live TV distribution revenue (six figures → seven figures, 95%+ renewal) via modern streaming platform migration and dynamic ad insertion across major carrier and OTT contracts; advised C-suite on multi-year investment decisions and drove 35%+ CAPEX savings within two years
• Pioneered Bloomberg Media's in-car apps from 0→1 — months ahead of competitors — owning platform prioritization (CarPlay first), vendor selection, and release timing across three cross-functional teams; launched in 100+ countries with 34.5% monthly user growth in eight months, featured by Apple among "Best Apps for CarPlay"
• Led CTV app redesigns across six platforms, driving 33.9% YoY hours watched, 10%+ AVOD revenue growth, and 15%+ cost reduction through roadmap alignment and cross-portfolio budget prioritization
• Launched the world's first mobile 3D printing app — years ahead of competitors — enabling full remote equipment management and real-time monitoring
Currently: Building an iPad-first portfolio platform for photographers with AI-powered natural language search, automated image analysis, and intelligent metadata enrichment (in closed beta). Using AI/LLM tools to compress MVP cycles from months to weeks.
How I lead: Strategic clarity, principled trade-offs, and early adoption of emerging technologies.
Core expertise: Digital product strategy · In-car, CTV & mobile platforms · Streaming media & OTT distribution · AI-driven monetization · B2B revenue strategy
Co-founder: NYC Apps (3,300+ member developer community) and Immigrant Dinners (storytelling platform celebrating immigrant contributions). Committed to mentorship and building diverse teams.