Brenda Serrano
Project Manager, Designer, and Architect in Zapopan Jalisco
I am a strategic Project Manager and Interior Architect passionate about blending design, technology, and the arts. With a comprehensive background in creative direction, specification, and execution, I specialize in driving high-end (AAA) architecture and design projects from initial concept to final delivery. I thrive on innovation, multidisciplinary leadership, and creating impactful environments rooted in environmental design, neuroarchitecture, and architectural anthropology.
Areas of Expertise
Creative Direction & Architecture
• Interior & Landscape Architecture
• Lighting Design & Custom Luminaire Design (Ceiling Design)
• Furniture & FF&E (Furniture, Fixtures, and Equipment) Design
• Acoustic projects
Project Management & Execution
• Project Management & Multidisciplinary Team Leadership
• Procurement, Coordination, & Supervision of Contractors & Production Workshops
• Work Planning, Delivery Scheduling, & Estimate Review
• On-site Scouting, Technical Surveys, & Negotiation
• Specification & Supervision of Premium Finishes, Coverings, and Carpentry
Technical & Digital Skills
• Technical Calculations: Lux/Lumen quantification, acoustics, and electrical installations
• Visual Documentation: CGI, Professional Photography, and Photo-scouting
Project Typologies & Sectors
I have a proven track record of delivering diverse, complex projects across multiple sectors:
• Premium & High-End: AAA Interior Architecture, Premium Residential, and Vertical Residential Towers
• Commercial & Corporate: Offices, Corporate Spaces, and Retail
• Hospitality: Hotels and Restaurants
• Cultural & Educational: Theaters, Cinematheques, Libraries, and DIF Playrooms (Government Community Centers)
• Temporary & Experiential: Set Design (boutique), Exhibition Stands, and Ephemeral Architecture
• Specialized Design: Sustainable, Acoustic, Landscape, and Decorative/Styling projects
Core Competencies
• Creativity & Continuous Innovation
• Advanced Organizational & Time Management Skills
• Strategic Negotiation & Stakeholder Management
• Rigorous Quality Control in Carpentry, Furniture, and Finishes
• Ergonomic Design