Seth Pederson

Practice leader of digital influence and consumer brands at @ExponentPR and @ColleMcVoy. Love PR, but wild about integration in marketing, despite how geeky that may seem. Not geeky to you? Then you'll love this: Strategy leads, ideas follow. Our four most important words as marketers.

Happy advocate of suburban life with a wife and two kids, no minivans. Avid reader and eater. Working on being an avid runner.