We aim to contribute to making the buying and selling of diamonds and gold transparent for everyone, which in turn promotes better humanitarian and environmental conditions. We also strive to make ethical diamonds accessible to more people at a lower price without compromising anyone in the value chain.

By dealing directly with ethical suppliers and having the best possible traceability of our materials, we eliminate costly intermediaries and can guarantee that our products are made as humanely and with the lowest possible environmental footprint.

This allows us to sell ethical products that are often more expensive to purchase at a lower price than ordinary products from other jewelers.

We are passionate about unique, beautiful products made from ethical diamonds and Fairtrade gold. We believe there should be no compromise between products of the highest quality and your conscience.