Shadi Al Hasan

Shadi Al Hasan Flagship Projects Managing Director and Founder With a background of strategic communications planning, Shadi Al Hasan is renowned for brand positioning and creative alternative solutions. His unique ability lies in the conceptualization of localized communication strategies and developing channels that are in line with the cultural setting of the Arab world. Shadi has had 20 years of high-level industry experience in the Middle East market, with contributions to creative communications field and digital solutions having earned him significant industry recognition. He has spoken at conferences and seminars throughout his career and is a regular resident at renowned Pan Arab satellite programs. He has raised key industry issues that stimulated much discussion and debate, such as a call for communication industry standardization in the Middle East and the critical need for single mindedness and proper brand positioning. Much spoken about projects of Shadi's include the successful development, planning and execution of branding and integrated marketing campaigns for multinationals', Philips, Hyundai, BP Middle East and many government departments in the region besides the recently added Mobile apps service to his company. Shadi is an ex M&C; Saatchi/Jordan creative director - local partner, and he currently heads up sister company, Adworx Advertising and the newly established company named Rufoof Online "the first Arabic eBook platform on mobile". Regional marketing communications campaigns for local UAE organizations include Etisalat Retail Outlets, Dubai Tourism and Commerce Marketing, Dubai Electricity and Water Authority, UAE Gate Initiative and Phillips MENA, amongst many others. His areas of specialization include: Online creative solutions, branding, art, high-end copywriting, communications architectures, and recently Mobile apps development. Shadi is influenced by Apple Inc. school of thoughts. Twitter: @shadialhasan