At 22, I can say that my vision about communication is clear. The aim is to gather people around a brand and create interactions between them.
By injecting content inside a brand, by making people feeling unforgettable experiences thanks to it (or storyliving experiences), and creating social platforms in order to establish, strenghen and enhance the link between a brand and its consumers.
I believe that the consumer has the right of life and death over the brand. I like to call that "le consommatueur" highliting his dark side. The notoriety, the reputation and the future of a brand belong in its consumer's hands.