SHAIJU DAMODARAN
I am a self-motivated, hardworking, ambitious goal oriented optimist, who like to working with people.I thrive on challenges, lead by setting examples and readily adapt to difficult situation.
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits .
• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.
• Monitoring product distribution and consumer reactions through focus groups and market research.
• Co-ordinating the launch programme to external customers as well as employee.
Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI's.
Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.
Provides direction for key customer innovation summit presentations.
Manages day-to-day progress of product marketing planning and execution.
Produces competitive analysis materials comparing product with its key competitors.
• Participate in key sales and marketing presentations as necessary.
• Develops monthly and quarterly reports for management.
• Support the development of brand strategies and marketing plans across the organization.Manages day-to-day progress of product marketing planning and execution.
Good analytical skills, good listener, communicator, both verbally and in writing..Be enthusiastic about their product area.•Have an instinctive feeling about future product concepts.• Able to work well with a wide range of people from different parts of the business.•A team leader, able to inspire others, manage different projects at the same time.• Energetic and passionate about their product specialty.• Organized and methodical.• Able to work well under pressure.• Good presentation skills.