Shailesh Bhoyare


Shailesh Bhoyare


SEM - Google AdWords, Bing Ads, Marin Software & DoubleClick for Search Certified, Google Analytics, Yahoo Search Marketing, Baidu, Facebook

Senior Manager - Paid Media

8+ years of Experience

Following are my skills ::

Create, monitor and grow multiple PPC campaigns across multiple PPC channels

Campaign Set-up for Search & Display Network

Conducting A/B and multivariate testing, and analyzing results to improve margins

Building Keyword List based on geography, products or service offered, competitors name etc.

Keyword discovery and expansion

Review top keywords ranking by category

Ability to analyze data to determine key findings and identify next steps

Recommend optimization, creative adjustments and bidding changes

Creating Placement Targeted Campaigns

Long Tail Keyword Research

Strategic Changes to your bids

Negative keyword research

Reporting, analysis and optimization of online marketing campaigns based against margin targets

Create reports on campaign performance (keyword, ad text, placement etc.)

Aggregate and analyze search campaign data

Monitor, track and report on paid search metrics

Analyze visitors behaviour on the landing pages

Landing Page Suggestions

Quality Score

Proficient working on Google AdWords & Bing Ads editors

Daily review of the account to optimize performance & more.

Google Analytics:

Profile Setup

Goal & Funnel Setup

Internal Site Search Tracking (if applicable)

Ecommerce Tracking (if applicable)

Events Tracking

Track Full Referring URL

Track SEO Rankings

Tracking Error 404 Pages and Broken Links (if applicable)

Track Internal Links such as PDF Download, Email-To-Link(if applicable)