6+ years of Experience (and 3 years of Freelancing experience) in Digital Marketing, Digital Analytics, Performance Marketing & Campaign management with B2B / B2C companies. Worked with various industry verticals including banking & financial services, automobile, travel & hospitality, real estate, manufacturing, media & entertainment. Search Engine Marketing Enthusiast, Google Analytics Aficionado, Big Data Connoisseur.

• Being Winner of Google Quarterly challenge, my company chose me to attend a 3-day seminar in San Francisco, California. Only 14 agencies in India were selected and 2 people from each agency were invited

• For our Forex client, within a year, we grew transactions by 479% by digging deep into GA, making changes in the website and product flow and continuous testing with various strategies

• For a used bike selling website, within a year, CPL (Unique Leads) decreased by 92% with analyzing multiple reports in GA, competitors data, making changes in product flow, design and content along with continuous testing

Expertise:

- Performance Marketing

- Paid Marketing (PPC - Pay Per Click) Campaign Strategy, Bid Management, Landing Page Optimization

- Conversion Optimization

- Google Analytics configuration, Audit, Solution Design, Analysis & Reporting

- Advanced Web Analytics Implementation: Tag Management, E-Commerce Tracking, Custom Tracking

- Agency / Client Management

Tools I've worked on:

- Marin Software

- DoubleClick for Search

- SEMRush

Markets Include: USA, UK, Australia, Singapore, Dubai, India

Google AdWords (Search, Display, Mobile & Shopping) and Analytics Certified:

https://goo.gl/KRbxN6