Shalini Nilakantan

Brand marketing professional with over 14 years of combined experience in consumer packaged goods, online/e-commerce, retail and tech companies such as Hotels.com, Frito Lay, Dr Pepper Snapple, Kimberly Clark, and Intel. Global marketing experience including brand briefs, consumer insight and brand identity. Mutli-language marketing specifically in French and Spanish advertising.

Managed brands in the US and Canada with a proven track record of delivering sales via effective Effie/ADRIAN award winning marketing campaigns. A dedicated leader with outstanding problem solving, team, agency and communications management, multi-functional leadership and organization skills. Managed budgets over $60MM including total P&L management, forecast /demand planning, accruals, SOX/controls.

Retail and New Product: Annual strategy/retail channel development (grocery/mass/drug/club), innovation/product development, market research including segmentation, positioning, creative, analytics, retail/ media mix planning, new product, flavor extensions, packaging redesigns and pricing.

Advertising & Media Experience: TV, print, online display/video, point of sale, in-store merchandising, out of home, radio, social, viral, promotions, CRM/email, non-traditional media, events, PR.

Specialties: Brand Management, Product Innovation, General Marketing, Media, Advertising, Marketing Strategy