shane micheel

As a Digital Marketing Channel Manager, I have the privilege to manage and work with several outstanding e-commerce vendors and over 10,000 affiliate partners. With an in depth knowledge of affiliate marketing, digital marketplaces, and display retargeting I am responsible for over $15 million in revenue each year.

Some of my responsibilities include driving incremental revenue for website sales, increasing individual channel revenues, and developing new business partnerships. As part of our innovative philosophy, we take an aggressive approach to building the business in a healthy and customer-centric way. This collaborative and direct effort has helped our team to achieve KPI’s far above industry averages.

As a specialist in e-commerce, I also have recruited, mentored and coached other project managers and digital marketing specialists. Once a new member joins our team, I strive to deepen their knowledge of the brand, define short and long term goals, and ultimately assist in reaching a higher level of achievement than ever before.

My life experiences have helped prepare me for the opportunities that I have today. I earned my business degree from the University of Colorado with a focus in management, certificate in operations, certificate in advertising and a minor in religious studies. I ran sprints for the University of Colorado Varsity Track and Field Team and won the team Big Twelve Championship in 2008. I have also worked as a motivational speaker and presented in front of over 50,000 people.