Shannon Gaither

A creative, energetic and organized marketing professional with 20 years experience in business-to-business technology, product marketing and corporate communications. Including product positioning, branding, competitive intelligence, messaging, demand generation, lead scoring and nurturing, strategic planning, as well as the development and execution of integrated Demand Generation programs. Unique drive to succeed under aggressive project schedules with limited resources.

Specialties

• Demand Generation
• Project Management
• B2B and B2C Marketing
• Predictive Modeling
• Lead Scoring
• Lead Nurturing
• Social Media Strategy
• Multi-Channel Marketing
• Forecasting & Budgeting
• Technical Support
• New Product Development
• Publications Editing
• Web & Email Design
• E-commerce
• eNewsletters