Shannon Smedstad

Workplace Consultant, Employer Branding, and Recruitment Strategy in Pennsylvania

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Currently, I serve as a lead consultant and project manager at exaqueo, a bespoke workplace consultancy.

What makes me get out of bed each morning is the simple idea that what I do helps connect talent with opportunity. That by developing thoughtful, data-driven employer brand strategies, companies can attract the right people ... and their employees will thrive.

Prior to exaqueo, I spent my days leading HR social media and employer brand strategies at CEB and GEICO, and earned my stripes long ago as an agency recruiter.

In 2013, I'm humbled to say I was named a Talent Warrior by for social recruiting innovation, and I also enjoy speaking at industry conferences.

As a contributor to Blogging4Jobs, my goal is to inspire others in their HR careers. Outside of work, I am a busy mom who leads a Girl Scout troop, and loves running and my morning coffee. Connect @shannonsmedstad.


  • Work
    • exaqueo
  • Education
    • Shippensburg University