I am a founder & agency executive. I help creators, builders, and mavericks grow revenue and profitability.

GTM: I define offerings, partnership, & marketing programs that fill the top of the funnel.

Conversion: I craft deals and scale sales programs to boost velocity and close rates followed by smooth handoffs through delivery and managed support.

Retention: I capture lifetime value through structured management and proactive account growth planning.

Yield: I optimize team capacity and utilization via smart resource planning and margin protection.

I'm a #2. You get the best of me when I'm paired with a visionary to reach their goals. As an integrator and operator, I convert aspirational intent into predictable revenue. I do this through a series of programs or centers of excellence in leadership, culture, brand, and commercial disciplines. I bring everything into alignment under a unified operating model.

I muse about business, technology and culture at https://shannonswenson.com

xAutomattic, xIBM, xSchwab, xOmnicom