Shanth Kumar

I consider myself a ‘People Person’. Having been in Business/Brand Strategy for premium and luxury portfolio, for 10​+​ years, I get as ​enthused​ today as I did, way back then, seeing both my brand and my clientele prosper. Truly partnering with my leaders, assisting them in thinking differently and be aware of the multiple realities, mentoring the talent I work with to attain the unattainable is what motivates me to continuously improve in this ever-evolving digital industry.

Through my professional milestones, I have grown from being a Consumer Sales Manager at Dell to being “Assistant General Manager​” at USV Private Ltd​ ​-​ ​Consumer division. At USV, I am responsible for chalking out the Business & Brand road-map for premium and luxury product portfolios. I’m well-versed in strategy​ management,​ ​negotiations, planning ​& ​development, brand management,​ and marketing.

I thrive in rapidly growing, innovative product buying experiences. I’m passionate about technology and provide apt and cutting-edge solutions as a General Manager. ​When time permits, I enjoy skimming through books by startup legends and luxury branding thought leaders.

Strategist: Building strategy mass, luxury and premium categories in FMCG, Apparel, and FMCB industries.

OMNI Chanel Expert: Design & implementer various marketing concepts in a synchronize manner that is leverage taken the brand to next level.

Marketing Innovator: Plan, Design & Implement innovative marketing concept that has attracted customer and consumer towards the brand at large level.

Consumer Insights: Understanding poor consumer emoting and technical needs through qualitative & quantitative research insights.

My Competencies:

· Developing and Managing Brand P&L

· Brand Management/Strategy

· Digital Marketing

· New Product Development

· Event Management, PR, IPL

· Project Management, Sales planning & support

· Acumen in consumer insights to arrive at Business/Brand solutions.

· Business Analysis & Operations.