Ankita is a freshly baked designer with a bachelor’s degree in Fashion Communication from NIFT Bangalore. Design has been her undying romance which gives her alternate perspectives to look into problem solving. What really intrigues her is the way design connects to everyone the way music does and that inspires her to think that the possibilities are endless.

She worked with a couple of design startups where she understood the design and process oriented thinking. Her projects included working with developing content strategy for upcoming sports book for a publishing giant, identity conceptualization for an upcoming travel app iOS, Android and Windows, promotional amongst other design collaterals for various sales and marketing initiatives.

• Worked for a otc healthcare product by Abbott for its promotional launch graphics in the retail store
• Worked on a consumer research and btl campaign planning to increase footfall in BeanStalk, a kids retail store by Mahindra Retail.
• Worked with Central, Future Group on product promotional campaigns within their retail outlets

Recently, she attended the Bangalore Chapter of the Global Service Jam 2013 where she had a hands-on exposure to service design thinking that helped broaden her perspective to design’s value addition to startups, team building and research.
As a designer, she is currently pursuing her learning in service design and information design.

In her free time, she likes to read, write and doodle.