Sharon Carson
Dallas, Texas
Manage the Corporate Development team to design, implement, and manage sponsorship plans focused on growing sponsorships across industries and sectors. Oversee identification of prospects, cultivation, solicitation strategies, and closing of deals. Work to develop packages for sponsorship, and execute revenue generating opportunities to drive revenue for the organization. Communicate effectively with a variety of contacts, side C-Suite executives, senior management and business associates. Work to gain a clear understanding of their needs, and develop customized sponsorship packages to win their business and acquire new sponsorship revenues which has increased from $500 to a million dollars in two years. Maintain accurate and updated records of all contacts and pipeline of opportunities, highlighting all the prospecting, research, networking and outbound calls. Work collaboratively with marketing staff to create customized presentations collateral to use in sponsorship presentations.