- Founder & Senior Partner in IsayWeb, a communications agency based in Rome. Responsible for Country Branding of Israeli Pavilion during Expo Milano 2015. Consulting on many sub-brands websites/project and development of new innovative exposure & communication venues, transcending traditional media. Surveillance & Analysis of hostile campaigns and administration of counter measures

- Editor in Chief in IsayBlog network, the company I co-founded in 2007. A pro-amateur blog network with a solid reach of Italian web (over 100 Italian blogs and websites and 30 foreign titles - over 1000 news items published every day with an average 12M unique visitors in Google Analytics). I am engaged in digital PR, social media marketing, online / offline creativity and contents production for public and private companies

- Since 2012 I am president of 'Progetto Dreyfus', think-tank dedicated entirely to hasbara, particularly centered on the creation and the spreading of viral material on social networks

- Secretary of the Com.It.Es. - Committee of Italians Abroad

Israel advocacy has been my passion since I was young and social networks are my daily work. I personally believe that the combination of passion and expertise is the strongest mix one can get. In my life I've been always involved in training young people how to handle the responses to the misinformation on the internet and how to be reactive to the anti-Semitic propaganda. As a result of all of the above I got (1) a very detailed knowledge of the Italian and European web, (2) knowledge of the actual trends and with bloggers and online key influencers in all topics, (3) I know how to deal with the proper attention a 'product' as difficult as Israel and (4) I know all the limitations and shortcomings all groups linked to Judaism and Israel commit every day in carrying out their strategic communications.