Sharyn Frankel

Sharyn has spent more than 13 years promoting consumer brands to the media. She directed public relations initiatives on behalf of Welch’s, Staples and BJ’s Wholesale Club where she helped changed the perception of a regional brand by securing national media
coverage including Family Circle, Good Housekeeping and The Associated Press. She also spent some time as the assistant editor of the BJ’s Journal, a publication distributed to more than 5 million BJ’s members.

Throughout her journey Sharyn has strengthened her crisis management skills and has utilized those skills to assist companies uphold a positive image. She has served as a company spokesperson for BJ’s, Staples and HomeGoods appearing on Fox & Friends and network affiliates in New York, Boston and Chicago.

When it comes to public relations Sharyn enjoys a challenge
and will work all angles to secure media coverage for a client. She knows how to package together a newsworthy story idea so that it will spark media interest.