Shaswati BasuSengupta

Decade experience in Indian Youth fashion, youth Psycology, Gen next consumer behaviour, youth business strategy development , Youth Market research (QUAL &QUAN) with INSIGHTS , Innovative Gen Next Brand positioning and promotion, out of the box product designing as well as executing Protos.
Have handled operational assignments in various renowned International Brands related to youth : viz.Nike-India (extensive market research & trend analyzing for their new product launch - NIKE DEEP DIVE"), C Scout-NewYork (trend scouting from India), Plan-UK (Persona development), Grope Adeo-France (Persona development and Trend insights of Indian subcontinent), Knights & Walker- London/ Dubai (product design for their Corporate range and retail, prototype development execution & strategic guidance for brand positioning).

Enjoyed 1 year Lectureship Post on Zoology (yes am Zoology PostGrad), dropped Ph.D, followed course in Design with major "Interior Design" as inclination to design and creativity since Childhood and finally grounded to Indian Youth Fashion, Trend & Insights: Psychologist in Progress; the whole platter of Knowledge streams helped me to grow inwardly, be capable of seeing things from different perspectives ... in consumer behaviour, design, fashion and trends, sparking my Right brain to foresee trend directions & fresh Insights.

Responsible in Business development for INGENE INSIGHTS CONSULTANCY (www.youthinsightsindia.com), the first ever Indian youth Insights consultancy for brands who wants to penetrate in Indian youth market. Currently handling Non-profit organisation Inklink Collective Unschool, SNS based free learning/education platform about art, design, media, fashion, from scratch to its 1200 hit likes and 23 thousands visitors reach. Conducting workshops with Spastic Society of Tamilnadu on Art, Recycling for better tommorrow.