Shauna McLarnon

Publicist, Radio Plugger, and Musician in Canada

Shauna McLarnon

Publicist, Radio Plugger, and Musician in Canada

Visit my website

Lover of life and deeply involved in the following: Shameless Promotion PR | dream-gaze collectives Ummagma and Sounds of Sputnik

----------------------------------------------------------

Shauna launched Shameless Promotion PR in aims of gaining wider airplay and press exposure for her clients. She represents numerous established artists including Kristin Hersh (Throwing Muses), The Wedding Present, Ministry, A.R.Kane, Dean Garcia (Curve, SPC ECO, S T F U), legendary producer John Fryer (This Mortal Coil, Black Needle Noise), 50FOOTWAVE, The Veldt, Joel Gion (The Brian Jonestown Massacre), Pure Phase Ensemble feat. Mark Gardener (Ride), A Shoreline Dream, Pure Phase Ensemble feat. Anton Newcombe (The Brian Jonestown Massacre), as well as projects involving members of OMD, Stereolab, Cocteau Twins, The Brian Jonestown Massacre, Swervedriver, and Spiritualized. She also works with emerging artists and labels from 5 continents.

The company has an established reach of over 50 countries with coverage in The Guardian, NPR, BBC 6, CBC Radio Canada, Spain's Radio 3, MTV, Huffington Post, NME, WIRE Magazine, Pitchfork, VICE/ Noisey, Rolling Stone, The Quietus, CMJ, Stereogum, Drowned in Sound, Exclaim, The 405, Uncut, Louder Than War, Impose Magazine, Brooklyn Vegan, Electronic Sound Magazine, Indy Week, The Village Voice and The Deli, among others.

Shauna is the vocalist for Canadian-Ukrainian dreampop indietronic duo Ummagma, who have established themselves as a permeating force on the underground music scene since releasing two debut LPs in 2012. In January 2017, Ummagma released their 'Winter Tale' EP with 4AD dreampop pioneer A.R.Kane on the trail of their 'Frequency' EP (Moon Sounds Records), which features contributions from Robin Guthrie (Cocteau Twins) and Malcolm Holmes (OMD). Ummagma has won the 2013 Alternative Eurovision on Britain's Amazing Radio (representing Ukraine) amongst contenders from 23 countries, numerous Independent Music Video Awards, and received airplay and press in over 60 countries, including Rolling Stone Russia.

Her extensive background in the ex-USSR led her to contribute vocals and co-write for the Russian shoegaze postrock project Sounds of Sputnik. She has worked with Graham Bonnar (Swervedriver), Malcolm Holmes (OMD) and Fran Ashcroft (Damon Albarn, Lords of Acid) on the debut LP 'New Born', for which Sounds of Sputnik received a Jagermeister indie music award in 2014 (Russia's equivalent of Bri

  • Work
    • Shameless Promotion PR