Shauna McLarnon

Publicist, Radio Plugger, and Musician in Canada

Shauna McLarnon

Publicist, Radio Plugger, and Musician in Canada

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Lover of life and deeply involved in the following: Shameless Promotion PR | dream-gaze collectives Ummagma and Sounds of Sputnik

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Shauna heads Shameless Promotion PR, gaining wider press & radio exposure for artists and labels from 5 continents. She works with emerging artists, but also many legends in the music scene, including Colin Moulding & Terry Chambers (XTC / TC&I), Neville Staple (The Specials), Ministry, The Wedding Present, Mark Gardener (Ride), Daniel Ash, Kevin Haskins and David Haskins (Bauhaus / Love and Rockets), Anton Newcombe and Joel Gion (The Brian Jonestown Massacre), Kristin Hersh (Throwing Muses), Dean Garcia (Curve), Shriekback, Rat Scabies (The Damned), Walter Lure (The Heartbreakers / The Waldos), Creation Records legends The Telescopes, 4AD artists A.R.Kane and Robin Guthrie (Cocteau Twins), The Veldt, as well as promoting two projects involving members of Stereolab and Duran Duran rarities.

The company has an established reach of over 60 countries with coverage in The Guardian, NPR, BBC 6, CBC Radio Canada, Spain's Radio 3, MTV, Huffington Post, NME, WIRE Magazine, Pitchfork, VICE/ Noisey, Rolling Stone, Paste, The Quietus, CMJ, Stereogum, Drowned in Sound, Exclaim, The 405, Uncut, Louder Than War, Impose Magazine, BrooklynVegan, Electronic Sound, Indy Week, The Village Voice and The Deli, among others.

Shauna is the vocalist for Canadian-Ukrainian dreampop duo Ummagma, who debuted on the music scene in 2012, simultaneously releasing two debut albums. In the past few years, Ummagma has worked with several genuine music icons – Dean Garcia (CURVE), Robin Guthrie (Cocteau Twins), A.R.Kane, Malcolm Holmes (OMD), and Graham Bonnar (Swervedriver, BJM). Ummagma won the 2013 Alternative Eurovision on Britain's Amazing Radio (representing Ukraine amongst 23 countries), as well as numerous independent music video awards. They have been featured in Rolling Stone Russia and RS Italia.

Shauna contributes vocals and co-writes for Russia's Sounds of Sputnik, whose "New Born' album earned the band a Jagermeister music indie award in 2014 (Russia's most prestigious indie music award).

  • Work
    • Shameless Promotion PR