Shauna McLarnon

Publicist, Radio Plugger, and Musician in Canada

Shauna McLarnon

Publicist, Radio Plugger, and Musician in Canada

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Lover of life and deeply involved with Shameless Promotion PR and dreamy indie pop duo Ummagma

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Shauna heads Shameless Promotion PR, gaining wider press & radio exposure for artists and labels from 5 continents. She works with emerging artists, but also many legends in the music scene, including Colin Moulding & Terry Chambers (XTC / TC&I), Neville Staple (The Specials), Ministry, The Wedding Present, David J, Kevin Haskins and Danish Ash (Bauhaus / Love and Rockets), Anton Newcombe and Joel Gion (The Brian Jonestown Massacre), Kristin Hersh (Throwing Muses), Dean Garcia (Curve), Mark Gardener (Ride), Marty Willson-Piper (The Church, Noctorum), Shriekback, Rat Scabies (The Damned), Walter Lure (The Heartbreakers / The Waldos), Creation Records legends The Telescopes, 4AD artists A.R.Kane and Robin Guthrie (Cocteau Twins), The Veldt, Duran Duran rarities, and projects involving members of The Cure, Stereolab, The Mission, Cheap Trick, King's X and Ice-T.

The company has an established reach of over 60 countries with coverage in Billboard, Rolling Stone, The Guardian, NPR, BBC 6, CBC Radio Canada, Spain's Radio 3, KEXP, MTV, Huffington Post, NME, WIRE Magazine, Pitchfork, VICE/ Noisey, Paste, The Quietus, CMJ, Stereogum, Drowned in Sound, Exclaim, Clash Music, The 405, Uncut, Q, Mojo, Classic Rock Magazine, Vive Le Rock, Louder Than War, Impose Magazine, Brooklyn Vegan, Electronic Sound, The AV Club, Record Collector, The Skinny, Vinyl District, Indy Week, The Village Voice, Guitar World, Modern Drummer, Bass Player Magazine, LA Weekly, LA Times, FOXES Magazine, The Courier, The Scotsman, and The Deli, among others.

Shauna is the vocalist for Canadian-Ukrainian dreampop duo Ummagma, who debuted on the music scene in 2012, simultaneously releasing two debut albums. In the past few years, Ummagma has worked with several genuine music icons – Dean Garcia (CURVE), Robin Guthrie (Cocteau Twins), A.R.Kane, Malcolm Holmes (OMD), and Graham Bonnar (Swervedriver, BJM). Ummagma won the 2013 Alternative Eurovision on Britain's Amazing Radio (representing Ukraine amongst 23 countries), as well as numerous independent music video awards. They have been featured in Rolling Stone Russia and RS Italia.

Shauna contributes vocals and co-writes for Russia's Sounds of Sputnik, whose "New Born' album earned the band a Jagermeister music indie award in 2014 (Russia's most prestigious indie music award).

  • Work
    • Shameless Promotion PR