Shawna Seldon joined The Rosen Group in 1999 and has risen to senior vice president. She has developed publicity programs for clients including the American Wind Energy Association, the International Fund for Animal Welfare, Geothermal Energy Association, environmental journalist and author Eugene Linden, biotech start up Cibus Global, Ladies’ Home Journal, Radar, Filter Creative Group, and People magazine, and has directed campaigns for magazine launches such as Budget Living and New Beauty. She has organized high-wattage press events from the Green Inaugural Ball to celebrate the inauguration of Barack Obama and Joseph Biden, to toasts for celebrities such as Adrien Brody and Sharon Osbourne.