Shay Gonen

Hi, Media planners are responsible for determining the right combination of different media outlets to advertise for their company or clients, these outlets include the Television, Radio, and Print Media. Print Media can include a wide variety of different outlets including: Newspapers, Magazine (Which can really focus on their target market), Direct Mail, Billboards (which are highly visible), and Transit Advertising ( Trains, Buses, Taxi's, etc.).

I BELIEVE THE MOST IMPORTANT THING IS NOT THE MEDIA THAT YOU CHOOSE, BUT THAT IT WOULD BE PERPECT FOR THE CLIENT, BECAUSE ONLY THEN THE MEDIA WILL BE BIG!

I work closely with my clients to provide the advertising which best suits the company. My motto is that even if you work with many different projects at the same time, every client is the only one. I try to combine my knowledge of solid facts and creative mind to work out what is best for the client. I usually use research in order to decide what will work the best in any given situation.