Business Scientist and Communications & Marketing Director in Atlanta, Georgia
Shed Jackson curates multimedia collaterals + engagement activities that drive data acquisition as well as integrated marketing communications, stimulating [target] market expansion and conversion rates. In his role as the Communications and Marketing Director for National Public Radio (NPR) affiliate station, Jazz 91.9 WCLK, Shed oversees branding, positioning, integrated marketing as well as community engagement initiatives.
Shed is an excellent multimedia communicator with a keen eye for aesthetics and [graphic] design. Shed is a motivating leader, effective project manager, good listener and a strategic thinker who is responsible for the overall planning, organization and direction of the station’s communications strategies. Due in part to Shed’s marketing curation, in 2015, the radio station hit its highest ratings ever - in its 41 year history - with a weekly listenership of 222,000. With advanced competency in brand management, market segmentation, multimedia campaigns and digital content delivery, Shed has worked in communications and marketing roles at a public relations agency for several Fortune 500 companies; and, as a consultant for major publishing houses and education agencies.
In an effort to promote safe, equitable and progressive learning environments, Shed authored an education resource guide - the first of its kind - to assist teachers about the influence and significance of multicultural education.
Shed volunteers his time and skills to nonprofits and, serves on: the How Big If Your Dream?! Foundation Board; the Fulton County Healthy Heart Coalition Steering Committee; and, as a Piedmont Hospital, Piedmont Advisor, a network of innovators who provide insight and counsel on engagement activities.
Because of his commitment to business and community, Shed was named as a 2014 40 Under 40: Georgia's Best & Brightest honoree by Georgia Trend Magazine. In 2013, he was featured in Atlanta Tribune: The Magazine Young Executives Issue. Shed is an Atlanta Regional Commission Class of 2013 Arts Leader of Metro Atlanta; and, a member of The National Academy of Recording Arts & Sciences (NARAS – GRAMMYS ), Atlanta Chapter.
Shed is a MBA candidate and has completed Master of Arts degree studies in teaching science education at Clark Atlanta University. He earned a Bachelor of Science degree in biology with a minor in chemistry from the University of Alabama at Birmingham.