Shed Jackson

Shed Jackson is an accomplished professional with extensive experience in strategic marketing, inclusive communication, and multimedia content creation. Currently serving as the Economic Development Marketing Manager for Select Fulton, a division of the Department of Economic Development in Fulton County, Georgia, he excels in driving market expansion and improving conversion rates through data acquisition and integrated marketing communications. His career spans both the private and public sectors, with notable achievements in leading the marketing efforts for a flagship NPR affiliate station in Atlanta. Shed is highly skilled in brand management, market segmentation, and executing multimedia campaigns with a focus on digital content delivery. He has a background in public relations, working with Fortune 500 companies, and has provided consulting services to major publishing houses and education agencies.

In addition to his professional accomplishments, Shed is a dedicated community leader and volunteer. He has received a Certificate of Congressional Recognition for his outstanding community. He currently serves and has previously held advisory roles on the boards of multiple nonprofit organizations, including Friends of Georgia Radio, South DeKalb Improvement Association Education Book Buddies Initiative, Gwinnett County Public Schools Educational Management System (GEMS) Oversight Committee, Fulton County Healthy Heart Coalition, How Big Is Your Dream?! Foundation and Piedmont Healthcare.

Shed is a published author and has received the prestigious GABBY Award from the Georgia Association of Broadcasters. He has been recognized as one of Georgia's Best & Brightest under 40 by Georgia Trend and has been featured in Atlanta Tribune: The Magazine's Young Executive's Issue. He is actively involved in organizations such as the National Education Association (NEA), The Golden Key International Honour Society, and The National Academy of Recording Arts & Sciences - Atlanta Chapter (GRAMMY®). Shed also contributes as a mentor in the GRAMMY U® Mentorship program.

Shed is a doctoral candidate in the Higher Education Leadership and Policy Analysis program at East Tennessee State University. He is an adjunct professor and earned an MBA and completed Master of Arts degree studies in teaching science education at Clark Atlanta University. Shed earned a Bachelor of Science degree in biology with a minor in chemistry from the University of Alabama at Birmingham.