Sheena Atkins is ultimately a strategic thinker with a passion for the success of start-up or challenger brands. With 10+ years of experience developing and implementing successful content marketing, branding, and digital media campaigns, she has decided to pursue her passion for coaching and assisting the Next Generation of Hustlers and Moguls as they ‘take their shot’ for the ‘WIN’ within their competitive landscape!

Sheena attended the University of Central Florida gaining her Bachelor's degree in Hospitality Management and Marketing(basically the art of running a service-based business). She then pursued and acquired a Master's in Digital Marketing from Full Sail University. Soon after, Sheena advanced in her corporate career rather quickly, progressing from a Coordinator to a Director within 5 years. She trained and led a team of 14+ amazing content curators and creators while managing a quarter-million dollar departmental budget(Results: 10x more engagement and a 450% increase in social following). Since then, she has had the opportunity to oversee a multi-national media department for a Billion dollar company managing a multimillion dollar International media budget which yielded a 300% increase in YOY return on ad spend in her first year!

Although, she has been busy developing, pitching and implementing complex, disruptive, and strategic campaigns for various brands over the last 10 years, her passion is and has always been the Next Generation of entrepreneurs. The technological landscape is complex and can be cumbersome to navigate. But Sheena believes that with the support of the community and the open exchange of specialized expertise, the capacity of the multitude for hope in tomorrow will be shaped by the efforts of a few, today!