Shefali Gaur

Performance oriented marketingprofessional with 12 years of work experience in almost all the disciplines of business developmentand marketing like Product Marketing, Sales Support, Presales, KnowledgeManagement, Digital Marketing, Marketing Research, Competitive Analysis acrosslarge as well as mid-size IT product and service companies.

Product Marketing: GTM & New Product Launches, Positioning & Messaging, Ready to Execute campaigns, Competitive Analysis, Analyst Relations, Subscription & Support, Industry Solutions, Events Management

Business Development: Demand Generation, Campaign Management, Business Partners, Brand Management, Bid & Proposal Management, Sales Pipeline Management, Client Satisfaction Surveys

Pre-sales and Sales Support: Marketing Research, Competition Analysis, Knowledge Management, Major Account Planning, Customer Relationship Management, Sales Enablement, Seller Communication.

Digital Marketing: Paid, earned and owned media, Engagement & Retention, Community Management, Social Media Marketing, User Acquisition, Social Listening, Corporate Website.

I have also taught Brand Management and Customer Relationship Management at B-schools and conducted several workshops for Group Discussion and Personal Interview skills as my weekend interest. I have also conducted a three day workshop on “Moral Rearmament” at Asia Plateau, Panchgani, Maharashtra, India.

I possess excellent communication, presentation, conflict-resolution, negotiation and social networking skills. I am a creative problem-solver who is decisive, action-oriented and result focused. I believe in collaborative working style where the entire team can think of a larger picture while never losing sight of the smaller details. I have positive attitude and unbreakable spirit to complete assignments with limited resources.